92% of buyers report that they use the internet to search businesses before making a purchase decision, and 81% of customers do the same. That means the majority of current customers probably found you through a Google search, and the majority of your potential customers will too, so why not put your ads above your competitors?
Google search ads gets your company’s information in front of these searchers and at the top of the search engine results. The top 3 ad spots above the organic search results have historically received 41% of the clicks made after a user performs a search.
Google search ads are all about keywords. You need to know what your customers are searching for when looking for your product or service. Different keywords have different prices per click depending on their industry, competitiveness, and popularity on Google’s search engine queries.
Time is money. So why waste time?
By hiring an AdWords Management Agency to create and perform your company’s Google search ads, you are already doing better than your competitors.
Google search ads require a great deal of front end work to determine audience, keywords, and competitors. And they also require attention each day to ensure positive performance and observe audience response to different ads.
Creating the perfect Google search ads takes time and testing (aka patience), both of which many small business owners aren’t willing to devote to marketing, so outsource it to a credible AdWords Management Agency.
The key to creating any great Google search ads strategy is to understand your customer and do the research. Many Google search ads do not perform well simply because the creator failed to do the proper keyword research. This is because they don’t have the time or don’t know their customer. We make time for you and your customers and do the research necessary before creating your ads.
We know you are in business to make money. As the old saying goes “you have to spend money to make money”. This is true, but you don’t have to spend all your money, and we don’t want you to! This is why we work with you in setting a budget for your Google search ads. This is to ensure you don’t overspend, and get the best return on investment for your ads.
With your customer, keywords, and budget in mind we create your ads. We apply any additional descriptors, callouts, links, or contact information that we believe based on our professional experience will get you the most qualified leads.
Google search ads are not a set it and forget it type of digital marketing. They require frequent attention and changes as consumer behavior changes. Our AdWords Management Agency understands this and always look for ways to improve your Google search ads and achieve you the highest possible conversion rates we can through quality leads.
Google search ads can change drastically in a day, so they require daily monitoring. Which is not a problem because this is common practice for us. Your dedicated advertising specialist will check your Google search ads daily to make sure all budgets are operating as scheduled and pause any ads that aren’t performing and taking away from the budget.
It’s embodied in our culture to have open and constant communication with our team and our clients. When hiring a digital marketing firm, business owners are scared to give money to a firm and then seldomly hear from them about what their money is doing and where it’s going. We understand this fear and eliminate it by always having an open line of communication and over communicating all aspects of your Google search ads performance. You will also receive monthly reporting and results from your investment.
We have short term contracts with fixed rates. We don’t bill you by the amount of hours we spend researching your business and competitors for your Google search ads. We know this will pay off in the long run for both you and us, so your monthly payments stay the same. You don’t pay more one month just because your Google search ads performed better. We aren’t commission based, and we will never punish you by charging you more because we did our jobs and made your business grow. No one should be penalized for success.