Let’s face it.
Most startups and small businesses don’t know how to brand. They stick a random logo on t-shirts and business cards then consider themselves a brand.
However, branding is about the feeling people have when they encounter you. It’s about creating a meaningful connection with your audience.
Your potential customers will form an opinion about your brand within the first 3 seconds of interacting with it. They are judging your brand’s logo, your design, and your content. The outcome will determine if they trust your business, or not.
People buy from brands they like and trust. 91% of consumers report they are more likely to buy from a brand they trust. The greatest marketing efforts will fail if you have poor branding. With the Internet, your customers have many options to choose from. Why should they choose your business? Great branding will help you stand out from the competition, establish trust, and ultimately drive more sales for your business.
If you are reading this right now then branding most likely is not your specialty.
You’re probably thinking, “Can I get by with what I have? or Should I look for branding services?”
You may not know the best colors for your logo, design for your website, or how to design in order to produce quality content. And for these reasons, our branding agency exists.
With our branding services, you gain access to an expert who is dedicated to helping you build your brand. This person will assess your business and work with you to bring your dreams to reality.
Our small business branding agency can help you design your logo, build your website, and develop other assets for you to drive your business. We will help you nail your branding once and for all, and never settle for average again.
Here are a few things we do to help our clients build brand (not the entire list):
- Color Psychology
- Font Styling
- Brand Strategy
- Target Audience Research
- Name Assistant
- Logo Design
- Website Design
- & More
The first step in our process is for you to complete a branding questionnaire, so we can understand your business. In the branding questionnaire, you will be able to tell us about your customers, competitors, and overall vision for your business. Most importantly, you will be able to share your aspirations for your brand and illustrate any examples of existing brands you like. This will help us delight you with our branding services.
After our initial conversation, we begin to work on your branding projects. The timeline and deliverables will vary depending on the package you select in the beginning. Keep in mind that you can add on more projects throughout the process. We can’t build your brand without your help, so you should expect constant dialogue. This way we can ensure that we are headed in the right direction with your initial drafts.
We hope that we nail everything you are looking for on the first draft. However, if we don’t then don’t panic. We can make changes and edit anything that we need to. It’s important that you give us your raw, honest and true feedback. This helps us to get closer to meeting hitting your overall vision. We allow up to two rounds of edits, so it’s important that everyone thinks through all possible scenarios to produce the best possible outcome.
After making edits, we send the final files for your project. We will include several different sizes and color options depending on your project. For example, for logo design, we usually create a black/white/color version of each logo. This gives you more options and cases for your logo later on down the line. By the end of our process, you will have begun the journey of building a brand that you are proud of.
The key part of building a brand is consistency. For example, colors and fonts must be complementary.
Think about who you are going after and create based on what relates best to those colors. Don’t make the mistake of only trying to look cool.
The old saying goes “a pictures says a thousand words” so keep this in mind with your logo elements and product photos.