Today, we’re extremely proud to be among the top service providers in the industry. We’re also featured on The Manifest as one of the most reviewed companies in Serbia!
To give you a better understanding of their Social media marketing efforts, take a look at the milestones we’ve hit:
In 1999
Allinclusive. was founded to support small businesses in their mission to achieve digital transformation. We’ve delivered digital marketing solutions that improve our clients’ visibility and target the right audience. Over time, we’ve become the go-to digital marketing partner of startups in Serbia, and after that help startups and brands all over the world.
In 2019
Einhell doo, a tools and equipment manufacturer, partnered with us and entrusted us with its digital marketing efforts. In their search for creative and operational support, Einhell doo chose us to craft high-quality digital marketing and advertising campaigns. We handled everything, including the client’s direct advertising, email marketing, PPC campaigns, and more.
We’re happy to report that we exceeded Einhell doo’s expectations, earning us our first 5-star review on a B2B platform.
“Allinclusive. listens to our needs and is hell-bent on meeting our specific goals. They’ve been extremely professional and insightful.”
— Head of Marketing, Einhell doo
In 2020
ETi, a global candy manufacturer, partnered with us and entrusted us with its digital marketing efforts. In their search for creative and operational support, ETi chose us to craft high-quality digital marketing and advertising campaigns. We handled everything, including the client’s direct advertising, email marketing, PPC campaigns, Content strategy, Content format, define Ideal Customers, and more.
We’re happy to report that we exceeded ETi’s expectations, and they say the following.
How to use social media for business?
Allinclusive. is an amazing group of individuals. Not only are they awesome at what they do (which seems to be just about everything), but they are a blast to work with. Their creativity is boundless and their enthusiasm is contagious! We used this great bunch to do a complete social media marketing and management from scratch! Amazing works guys!
- Head of Marketing at Eti Brand, Turkey
In 2021
The Manifest announces the list of the 15 most reviewed social media marketing companies in Serbia. We’re extremely proud to be featured as a vendor that prioritizes quality of work and impact on the client’s business.
We would like to take this opportunity to thank our clients for their undying support in the last two decades. This award serves as proof of our commitment to helping our clients succeed. We answer some common questions about Social Media Marketing.
What is smm?
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
There is also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.
When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy.
A business that wants to reach a specific set of audiences at scale would run highly-targeted social media ads (social media advertising).
Why social media marketing is important?
Social Media Marketing is important because:
- It’s the fastest way to spread the word about a new product, service, or news item – A tweet can go rival in minutes and spread a message around the Word faster than TV or other traditional media
- It’s a trend – Millions of people spend a good amount of their time on social media networks so if you ‘need them’ you know where to find them
- It’s the new marketing – Back in the old days, marketers found out that many people spend time in their cars driving so they thought of the billboards on the roads. Today, people are spending time on social media so as a marketer you have to start thinking this way too.
- It’s the new influencer – Recent studies show that social media is becoming a great sales channel and more and more companies are stating that they get customers from Facebook or Twitter.
What is a social media strategy?
A social media strategy is a detailed blueprint that answers the what, when, how, and why for all the content you post on your business’s social pages.
Yes, social media strategy isn’t just about posting tweets and liking photos. There needs to be a well-thought-out plan behind what you’re posting, and a goal that you want to achieve from it.
Asocial media marketing strategy, like a strategy for anything else, comes much before you start creating. It’s a plan, a mix of ideas, a purpose, and the path to a goal that you’re aiming to achieve.
Think about when you decided to create your own small business. You don’t just open shop the next day – there’s a lot of planning, and strategizing that went behind all of it, and it’s the same with every new step you take towards building your business.
So, what is a social media strategy, and how does it boost your marketing results?
A strategy is a key ingredient of social media marketing. It requires an understanding of your audience, what they’re looking for, how their needs align with your goals, and ultimately, how you can attract them with an offer that gets them to get on board with your business.
Here are some questions to think about as you begin strategizing on potential social media campaigns:
- Who is your audience?
- How do you want your brand to be perceived?
- What kind of content will you share?
- What social platforms are you going to use?
- What are the goals, or results you want to achieve?
An important thing to understand here is that you can have multiple social media goals. You could use various social media channels to generate more leads, share product information, increase brand awareness, expand your network, or just about anything that helps your business connect with consumers.
Additionally, you could build different strategies for different social media platforms, depending on the nature of the platform. For example, you could use Facebook for generating new leads, Instagram for sharing visually impactful content, and YouTube for informational videos.
Why every business today needs a social media strategy
Now that we understand what social media strategy is, you may be asking, “Why do I need it?”
Times have changed, and so have the ways we do business today. Social media platforms allow you to transcend boundaries and reach out to millions of people across the globe. If you’re a small business owner starting out with social media marketing, you need to be where your existing and potential customers are already looking for you.
Here’s what you can expect, and why you need to start thinking about a social media strategy:
Social expansion
Believe it or not, the majority of people today are on social media sites. They use it as a platform both to connect with friends and family, and to network with brands and businesses – social media networks increase communication around the world.
As a business, you have the chance to communicate with a wider audience. Research on social media usage states that some of the top reasons people go on social media are to research, socially connect, and shop.
Personalized messages
With a number of social media tools and detailed customer insights, you can offer a highly personalized experience to your existing, and potential customers. You can study your audience data for better targeting, use analytics to create powerful social campaigns, and influence purchase decisions with personalized offers for your audience.
Focused results
Without a strategy, you may find yourself actively posting on social channels, without any clear results. When you have chalked out a social media strategy, it becomes easier, and more effective, to align all your social activity with a single focused goal.
Transparency
Creating a strong social media presence, with a powerful strategy in place, allows you to build transparency. You can’t control what people say about you on social media, but managing your social media reputation is a big part of understanding your audience, and learning from what people are saying. Interacting with your social media followers, and building transparent channels of communication, gives you better customer insights than any tool or data.
How to start building your social media strategy
When you start to use social media as a tool to boost your business, use this strategy framework:
Define business goals
Decide on one goal, or multiple goals that are directly related, and chalk outa strategy around what gets you there. The whole purpose of a social media strategy is to reach your goals, so it needs to be your starting point.
Select your target audience
Social media plans work best when you know your target audience, what they’re looking for, and where to find them. Then, it’s easier to create content that speaks directly to them. Because audiences can be better segmented than more traditional marketing channels, companies can ensure they focus their resources on the audience that they want to target using social media marketing.
Choose social platforms
Every social network functions differently. You need to start choosing the media channels that work best for your audience. Your audience should also decide the kind of content you create, and the products and services you offer. Platforms like Facebook, Instagram, Twitter, and Linkedin allow companies to generate leads.
- In many cases, Facebook and YouTube will deliver the best return; in others, it might be Google or Linkedin.
- Facebook and other social platforms allow you to use content to connect with the potential audience and warm them up.
- If you know how to use it properly, Facebook can be one of the most powerful advertising platforms for driving your business forward.
- Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly.
- Facebook and YouTube are both prime places for ads due in part to their high-earning user bases.
- Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out!
- Organic and paid likes: Beyond a standard Like count, these interactions are attributed to paid or organic content.
- Your customers can be your best cheerleaders, but only if you're giving them something to do.
Measure performance
The best way to know you’re on the right track, to see what strategies are working, is to measure your performance with specific social media analytics tools at every step of your campaign. Understanding customer behavior strengthens your strategy along the way. As your business and social media following grows, conversations about your brand will also increase.
Create the right social media content
Your social media plan must include the different types of content you’re planning to create. Do you post videos? Infographics? Share links to industry studies? Again, your target audience, and the platforms you choose, should help you make this decision.
- A competitive analysis not only identifies your competitors but also gives you a good sense of what you can expect from your social presence.
- You can gain valuable insight by simply reviewing your competitors' social presence.
Schedule posts
How often do you plan to post on social media? What is the best time to post? What social media management tool will you use? It may not always be possible to stick to a calendar, but with the right tools, you can ensure that your social calendar is on autopilot. By creating a schedule helps you identify the gaps, so you can be better prepared to fill those in. There's also a host of social media management tools to help with publishing, scheduling posts, monitoring, and competitive analysis to simplify things further.
Start strategizing to get your small business busy on social
Asocial media strategy gives your marketing efforts a sense of purpose. Whether you’re creating new content, replying to someone, writing a caption, or creating a lead generation campaign, a well-planned social media strategy guides you in the right direction.
You may need to tweak your strategy from time to time to keep up with the changing trends, but creating an effective social media strategy right in the beginning gives your marketing campaigns a strong foundation for boosting your business.
Discover how our services can boost your digital presence. Schedule a call with us today!
